Releasing the Pressure to Niche Down

    


    For a long time, I heard the same advice over and over again: niche down. Make it smaller. Make it clearer. Make it easier to explain. I thought my niche was simply self-publishing and writing. And while that's true, it was never the whole truth.

    What I didn't realize then was how much pressure that advice carried. It made me feel like I had to flatten my experience to fit inside a category. Like I had to choose one lane when my life had clearly taken many. Writing wasn't separate from healing. Publishing wasn't separate from grief. Coaching wasn't separate from lived experience. They were all informing each other at the same time.

    Now I see it differently. My niche isn't a single service or skill, it's the intersection of my story, my voice, and the season I'm willing to write from. It's creativity shaped by recovery. It's guidance rooted in lived experience. It's helping others give language to what they've survived and what they're still becoming.

    So no, I didn't niche down.

    I named the whole of who I am.

    And that's when everything began to make sense.



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Releasing the Pressure to Niche Down

          For a long time, I heard the same advice over and over again: niche down. Make it smaller. Make it clearer. Make it easier to expl...