Apparently, Instagram changed its wordmark, and because I spend enough time on social media to notice when creativity and technology collide, of course I had to play along.
Instagram recently introduced a new wordmark after nearly a decade with its familiar script design, trading it for a cleaner, more modern custom lettering style—and, as expected, social media had plenty to say about it. (The Verge) Somewhere in the middle of all the opinions, I came across a creator who shared instructions for using ChatGPT to reimagine your own name in a style inspired by Instagram’s new look. I saved the idea, tried it just for fun, and LindarInsights got its Instagram wordmark moment.
What I love most about experiments like this isn’t necessarily creating a new logo or changing my brand; it’s allowing myself to stay curious. I’ve always enjoyed learning new technology, trying creative tools and seeing what I can make with them. Sometimes creativity doesn’t need a business plan, a strategy or even a purpose beyond I wonder what this would look like? This time, that little bit of curiosity produced the LindarInsights wordmark you see here—and I have to admit, I kinda like it.
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